Ad / Search

Combining Advertising With Search

Advertising a position can be incorporated into the targeted search process by coordinating applicant response with search data.  This strategy increases the potential to capture both active and passive candidates, without having to start all over again if the advertising fails to attract a suitable shortlist or a candidate who meets your expectations.

Advertising

It is tempting to assume that recruitment of key executives is easily conducted in house in a candidate rich market. However, this fails to consider the random nature of attracting your target audience through advertising and the time required for processing applications, responding to unsuitable applicants, and providing a quality and rigorous shortlist interview and due diligence process to validate the choice of candidate. Should this in house method fail, timing could become critical and the time commitment may increase the risk of a miss hire.

Hugo Lang includes media advertising when

  • Your HR EEO policy requires the position is advertised
  • It provides strategic branding exposure
  • It provides information to your target community
  • You want to attract candidates who cannot be approached directly, but may be interested in applying for the role

We specialize in blending these strategic opportunities and imperatives within your organisation with our processes, for optimal results.

HUGO LANG Consultants are experienced at effectively targeting and attracting specific candidates to a role, while minimising the response from unsuitable applicants. Scripting, placement, media choice and timing are considered for maximum response.

Search

Incorporating a strategically targeted Executive Search is like an insurance policy. It provides peace of mind that should the advertising campaign fail to attract the quality required, the search process will be well advanced, saving time and money, without having to start over.

Should the Advertising produce the desired level of candidate, our timing and fees adjust accordingly.